Our expertise

With 25 years of experience in the French market, Express Conseil has a thorough knowledge of the French tourism industry. We provide our clients with personal and tailor-made high quality marketing and PR services.

Our aim is to deliver the best possible cost-effective services.

CONSULTING

• Counseling on clients’ product positioning
• Goal setting in accordance with our clients’ objectives
• Strategic recommendations, environment and global communication.

PRESS & PUBLIC RELATIONS

• Creation & distribution of press kits, newsletters and press releases
• Organization of press trips (individual and groups)
• Communication campaigns’ design and follow-up
• Press conferences and special events
• Monthly analysis of media coverage (qualitative and quantitative), compilation of press books
• Tailor-made events (official visits and Public Relations missions)
• Crisis management
• Maintenance of an updated photo & video library for media requests

SALES & MARKETING

• Market trends analysis
• Brand positioning
• Partnerships
• Co-branding and joint promotion activities
• Sales calls
• Market intelligence reports
• Mailings to travel trade industry
• Workshops
• Trade / consumer show management
• Events organization & coordination
• Design and translation of collateral materials
• Organization of familiarization trips
• Translation and adaptation of texts, brochures and web sites
• Production of brochures and other collateral material

ADVERTISING

• Media planning
• Selection of relevant online and/or publications/radio/TV networks
• Liaison with creative agencies
• Coordination of advertising campaigns (media planning, selection, purchasing)